The Challenge with Healthcare Messaging
First Derm was our first health startup that we've worked with. They provide a very useful and interesting service, on demand specialty care, specifically in dermatology. This was a challenge since we wanted to balance the trust factor and innovativeness of the product while also introducing how to use the service.
Relating to the user
We decided to start with something everyone could relate to, their skin. The idea was to show, through vivivd imagery, how vulnerable your skin and body is. We achieved this using sensory and tactile clips that people were able to relate to.
But who's going to use this? Everyone has a doctor, right? So we demonstrated the different use cases that the service could be used for:
The Health Enthusiast
Focusing on what matters
We showed them the value proposition, "This service could be used on anyone and that the gains are invaluable- who doesn't want good health? " We REPEATED the message several times. In health tech especially, many do not get the FULL functionality the first time around, so presenting it in different contexts was essential.
About First Derm
First Derm is an award-winning "ask the dermatologist" app. If you have a bothersome rash or spot, you can now get screened at your convenience by a board-certified dermatologist and get an opinion on what to do next.To use it, simply send a picture and a description of your symptoms. Within hours you will have a response from our dermatologist directly on your phone. No user account or registration is required, users are always kept anonymous.
24-HOUR RESPONSE TIME GUARANTEED- First Derm promises a response within 24 hours of your case submission.
BOARD-CERTIFIED DERMATOLOGIST – Every First Derm Dermatologists has had more than 10 years of specialized training in dermatology at top medical institutions and have been vetted by a senior medical advisory board.
100% ANONYMOUS – No login or identifiable information is needed. Additionally, your information is encrypted and always kept on secure servers.
SKIN GUIDE - The skin guide provides information about the most common skin conditions. Find out for yourself about your skin problems from a safe source.
FIND YOUR CLOSEST DERMATOLOGIST- First Derm has geo-location capabilities used to display a map showing the nearest pediatrician, dermatologist and pharmacy based on your location.